Wellness in the Netherlands is a growing market as an increasing number of consumers are discovering the luxury wellness day’s outings. Consumers have adopted a more critical attitude towards filling their available leisure time. A wellness day is a high-quality way of spending a free day. International Wellness Resorts (IWR) currently represents five leading wellness companies with branches across the Netherlands. The organization has more than 800 employees and with more than one million visitors annually IWR is the market leader in the recreational wellness sector. Under the quality label ‘Silk Wellness’ IWR exploits beautiful wellness oases where clients can enjoy a relaxing day which is comparable to a day of vacation. With visits averaging more than eight hours, clients experience a full and completely relaxing day to unwind and become re- energized before they are on the go again.