Wellness is a growing market in the Netherlands and throughout Europe as increasing numbers of consumers are discovering the luxury wellness day’s outings. Consumers have become increasingly critical when filling in their available time off. A wellness day is more and more perceived as a high-quality way to do just that.
International Wellness Resorts (IWR) currently represents eleven leading wellness companies with branches across the Netherlands, Belgium and Germany. The organization has more than 1.100 employees and with more than one million visitors annually IWR is the market leader in the recreational wellness sector. With an average visit time of more than 8 hours, the consumer experiences a full day to fully unwind and to regain energy to perform fully in daily life.
The corona virus has a major impact on our entire wellness industry and therefore also on our wellness resorts. We are currently dealing with new restrictive measures, including the closing of our Belgian resort and the closure of the catering facilities in the Dutch branches. We try to be creative and flexible with this in order to continue to offer our guests the most relaxing day possible.